This is just a suggestion. But how would you feel about doing a January sale?

I haven't seen anyone else doing this. It'd be a way of getting attention for the Collective Endeavour.

There's also a sound bit of economic thinking behind it: it's to do with catching the people who like to get a discount; and getting people who are willing to pay a lower price, but not the full one.

I think I'll get shot down in flames, here, but I thought I'd put it forward.