I was looking to pay around £10 for it, so £8 allows my first pint of lemonade in with the game. Superb.

Neil

Take the King's shilling at http://www.omnihedron.co.uk/dutyandhonour/

£8 isn't bad at all, for the money, given production values comparable with most card games. So long as it looks good, I don't think you'll have problems with people complaining about the price.

Looking at the Leisure Games website, it's about right. Guillotine, another card game, is also 8 pounds. Many of the Steve Jackson card games are 12 or 13 pounds, with the 8 pound price point reserved for expansions.

I think it's basically a good price point for your game (but see below). It worked well for me with Play Unsafe at Conpulsion: that's an impulse buy price point.

You could also price it higher, I think: ten or twelve pounds. But then you'd sell less copies.

Personally, I think it'd be worth setting the "main" price at 10 or 12 pounds, but offering the eight pound point as an "early buyer offer" or, if you're at a convention, a "convention special". That way, you can always put the price up later (to the "main price") and see if the higher price point works better for you.

Graham

£10 is a psychological barrier, so you might be safe pushing it up to 9. Graham makes a good point about comparing to existing products with broadly similar components.

Basically if you can do it for 8, great (says he as a potential customer), but make sure that's enough to get a decent return.

Tim Gray
Silver Branch Games
www.silverbranch.co.uk

Revenge strikes me as being the kind of game that I'd break out after a few drinks or if an RPG session finished early, and so would get played a good number of times, making £8 seems like very good value. I've certainly spent more than that on games I've only ended up playing once or twice.

Getting some more American input would be a good thing, though. As things are generally cheaper in the US, $15 might have a different psychological impact than £8.

I've been chatting with a small business advisor a lot recently, and this apparently is not always the case. Lower price doesn't always equal higher sales. Price is part of the perception we have of a product you see. If we see something with a lower price tag tucked in amongst a bunch of other similar products, our first reaction as suspicious bastards is to wonder why that is, and to assume a quality issue; that it is cheap because people don't think it is worth more. It's purely psychological. We may think twice about buying something because it costs too much, but we also think twice about buying something that costs too little because it comes across as cheap and nasty. The best price is one that is roughly equivalent to the average price for products of a similar type, quantity and quality.

Anyway £8 is comparable to other games, so that's not the case here. I'm just saying don't go lowering the price any further in the belief it will increase sales. Chances are it won't.

Ash

I'd say £8 was slightly low, but it depends on the quality of the cards and the size of the rulebook. I'd expect to pay around that for a starter deck of many CCGs, but slightly more for non collectibles that come in a box.

http://www.solipsist-rpg.com/

See how you get on at £8, Iain. If they sell like hot cakes, you made them too cheap.

I would say that I'd happily pay a tenner for it (but that could just be me).

You are, in some ways, in completely untested waters here. Bigger companies with different promotion and marketing aren't directly comparable to your situation. So it will be really interesting for me to find out what the market thinks your game is worth.

You'll have solid data after selling your first run. I don't see any porblem with putting the price up or down after seeing how you initial sales go.

I have decided to go with a £9 price point. My reasoning is that with the £8 I don't break even until over half the print run is sold, but with £9 I do. Also it allows me to get a little bit more revenue for retail sales as I can charge them about £6 as oppose to £5 for it.

Also £9 still sits below the £10 mental block that I want.

Any further comments before I set this in stone.

Cheers

Iain

Mob Justice now available!

'The Giant Brain':Small games, big ideas.

You can always drop it later if you want.

Graham

I hate it, but most people do the £x.99 thing (just use whole pounds you b@st@rds). A consumer sees £9.99 and doesn't necessarily think a tenner - their brain says "nine nine nine"

What Ash mentioned above is called Snob Appeal. You can really compete on price or quality or try for both (Good Food Costs Less at Sainsbury’s) according to economic theory, but that's all getting a bit too deep for this conversation...

Ultimately if your game is Good people won't mind paying for it. If its Okay they don't want to pay over the odds. If its Bad, you won't sell many no matter what the price. As with all the games hereabouts its going to live or die on its reputation and how good people think it is when they’ve had a game, pricing won't affect this a massive amount as long as it (the pricing) is broadly reasonable. Which for me, would be around a tenner.

If you can live with £8.99 that sounds a good price to me. I wouldn't worry too much about whether you could have made a pound more, or sold extra if it was a pound less. At that sort of price point, if its a decent game, people will buy it, you’ll sell out, happy days.

You can always do a deluxe/limited edition later, with extra/different/signed cards if it sells out in two minutes flat, and charge a bit more. But no-one’s doing this to be a millionaire right? You just want to make a good game, have people enjoy it and cover your outlay, plus some beer money.

£8.99

Go for it.

Maybe it's just because I'm coming at it from the point of view of someone who has been selling games on CE stalls for 18 months now, but I much prefer £10 to £8 or £9. From the point of view of the seller, it means fiddling around with change. From the point of view of the buyer there's not much difference in price (after all, what can £2 buy me apart from a few dice I don't need), and a tenner just sounds more convenient and less fussy. Give me a nice round number any day!

Sorry Gaz and Andrew for some reason I missed these last two comments.

Gaz, good point about the .99 price point I will consider that. However I am in it for a bit more than beer money. I would love to make a living off games someday though whether that ever comes to pass remains to be seen.

Andrew, I totally understand your point, but the majority of card games I have looked at when thinking about pricing have been about the £8/9 mark. Now I might be able to get away with something higher from the 'it is indie' perspective but for the initial run I will stick with £9.

Cheers

Iain

Mob Justice now available!

'The Giant Brain':Small games, big ideas.